Our Approach

To ensure that a media program will be effective and do the job it was conceived to do, DDP starts with the basics. A thorough appreciation of client needs and goals drives our methods. We don't initiate production until we have done our homework--together with our clients. Our development tools, including the "Twenty Client Questions," help us to understand client needs, as well as important project parameters like:

  • Program goals and objectives

  • Key messages

  • Audience profile

  • Distribution plan and audience access

  • Constraints, including budget and deadline

In identifying these defining factors, DDP emphasizes a systematic approach and a strong collaborative relationship. We encourage and rely upon client participation, keeping principals informed and engaged throughout all stages of production. Client confidence and comfort during the entire process is a DDP priority.

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